Broken Eggs started as a delivery-only dark kitchen, operating solely through Deliveroo with no brand presence or digital identity.
Drool partnered with Broken Eggs to build the brand from the ground up, creating a new visual identity, website, and social presence designed to attract both locals and tourists. The result was the transformation of Broken Eggs from a small delivery kitchen into a recognised destination restaurant in London.
The Impact of the Brand and Digital Launch
| Metric | Before Drool | After Launch |
|---|---|---|
| Business model | Deliveroo dark kitchen | Physical restaurant in London |
| Website | None | Official brand website launched |
| Social media | None | Instagram & TikTok presence |
| Instagram followers | None | 13,000+ followers |
| Instagram reach | None | Reels reaching 3K–350K views |
| Deliveroo reviews | None | 500+ five-star reviews |
| Google reviews | None | 4.8⭐ from 544 reviews |
| Google search ranking | Not indexed | #1 for "spanish tortilla london" |
| Media recognition | None | Featured across food and lifestyle publications |
Broken Eggs is now recognised as one of the go-to spots in London for Spanish tortilla, attracting both locals and tourists.
Before working with Drool, Broken Eggs had:
The business operated purely through Deliveroo, making it difficult to build a recognisable brand or attract customers beyond delivery platforms.
The goal was to create a brand and digital presence that could turn the concept into a destination restaurant.
Drool helped build the Broken Eggs brand across three core areas.
Since launching the brand and digital presence, Broken Eggs has experienced significant growth and recognition. Key outcomes include:
The restaurant has also received widespread recognition and partnerships, including:
Broken Eggs is now widely recognised as a popular brunch and Spanish tortilla destination in London.
Broken Eggs demonstrates how strong branding and digital presence can transform a food concept into a destination business.
By building a recognisable brand and online presence, the business evolved from a delivery-only kitchen into a restaurant with strong social discovery, press recognition, and customer loyalty.
Drool builds immersive brands, websites, and digital platforms designed to help businesses stand out and grow.
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