In March 2023, Drool redesigned its brand and website to demonstrate the value of immersive branding and custom digital experiences.
Instead of relying on a template-style portfolio website, the goal was to create a digital experience that showed the power of design through the website itself.
The impact was immediate.
The Impact of the Drool Rebrand
| Metric | Before Rebrand | After Rebrand |
|---|---|---|
| Website traffic | 2–4 visits per day | 28,000+ visitors since launch |
| Best day traffic | 12 | 1,500 visits in a single day |
| Clients | 3 small businesses | 40+ clients |
| Monthly revenue | ~£1.5K | £8K–£15K |
| Instagram followers | <200 | 4,000+ |
| Instagram engagement | ~10 likes per post | +300% engagement |
| Design awards | None | 5 design awards |
| Design features | None | Featured on 10 design platforms |
Drool has also gone on to work with global companies including Unilever and Google. The rebrand and website redesign transformed Drool from a small studio into an internationally recognised design brand.
Before the rebrand, Drool had strong design capabilities but its brand and website did not communicate the quality of its work.
The website functioned like a basic portfolio template, making it difficult to:
The challenge was to build a brand and digital experience that reflected the studio's ambition and design standards.
Drool rebuilt its brand and website around immersive design principles.
Since launching the rebrand in March 2023, Drool has experienced significant growth across multiple areas of the business.
The website has also received industry recognition, winning 5 design awards and being featured on 10 design inspiration platforms.
Drool's growth demonstrates a simple principle: Design directly influences business growth.
By investing in immersive branding and digital experience, Drool transformed its visibility, its client base, and its revenue.
The website became more than a portfolio. It became a growth engine for the business.
Drool builds immersive brands and digital platforms that help businesses stand out and grow.
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